Creating iOS apps begins with clear understanding: who the users are, what job the app should perform, and which scenario must be solved in the initial release. A thorough discovery phase helps outline the MVP, select the right architecture, and avoid features that seem impressive on paper but don’t enhance actual usage.

After the foundation is in place, the focus moves to interface behavior, performance, and reliability across iPhone models and iOS versions. Consistent navigation patterns, robust state management, and well-planned integrations (payments, auth, analytics, backend APIs) make the product easier to maintain and scale after the App Store launch.